If you thought SEO was complicated, meet its new sibling: GEO.

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At AIM 2025, industry leaders shared how the way renters search is evolving—and what it means for multifamily operators trying to stay relevant in a landscape shaped by TikTok, ChatGPT, and AI-generated answers. The session made one thing clear: Generative Engine Optimization (GEO) isn’t a buzzword. It’s your new visibility strategy.

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Here’s what you need to know—and how Livly is helping communities get discovered faster through the power of trusted, structured resident reviews.

What is GEO?

GEO stands for Generative Engine Optimization. It’s the process of optimizing your digital presence so AI-powered platforms like Perplexity, Gemini, ChatGPT, and Google’s AI Overviews can surface your property in their results.

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Renters aren’t just typing "apartments near me" into Google anymore. They’re asking more conversational, intent-rich questions like:

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“What’s the best dog-friendly apartment in Austin with fast maintenance?”

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And they’re expecting smart, helpful answers—often without clicking a single link. That’s where GEO comes in. It’s not about ranking #1 on a search page—it’s about being the answer.

The Shift: From Keywords to Conversations

Speakers in the session pointed out that search behavior is evolving fast. Google’s share of searches has dropped by nearly 30% as renters explore AI-first tools and social platforms. TikTok is the top search engine for Gen Z. Meanwhile, platforms like ChatGPT are synthesizing data from across the web—including your reviews, listings, and social signals—to generate recommendations.

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To stay relevant, your property needs to earn trust with bots, not just humans. That means feeding AI the kind of high-quality, structured content it can easily read, understand, and recommend.

How Livly Helps You Win in GEO

Livly is purpose-built for the way modern renters search. While we don’t replace your SEO agency, we help you amplify the single most powerful GEO signal in multifamily: reviews.

Resident Pulse = Review Volume That Matters

Livly’s Resident Pulse is embedded in the resident journey, nudging happy residents to leave reviews on platforms like Google and Apartments.com. These reviews don’t just attract future renters—they power your visibility in AI search results. That’s because generative engines prioritize communities with consistent, positive, and trustworthy feedback from real residents.

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The more signals you give AI to trust you, the more often your community will show up as the answer.

The Bottom Line

GEO is the future of multifamily visibility. And Livly helps you show up—with tools that fit into your existing workflows, reduce friction for residents, and strengthen the digital signals that AI engines now rely on.

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Ready to show up in more conversations, more searches, and more leases?

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